A Lifeline for North Carolinians Struggling From Hurricane Helene.
Natural disasters don't just level homes and businesses. They leave lasting financial scars and wipe out hope.
Verizon teamed up with UNC legend Roy Williams and ForgiveCo to erase $10 million in medical debt for 6,500+ North Carolinians. More than a short-term fix, it offered a fresh start for families still recovering from the storm's financial toll. With Williams as a trusted local voice, Verizon's impact hit home.
The initiative garnered $10M in earned media value regionally and nationwide with 100% positive sentiment. More importantly, it delivered tangible relief to thousands of North Carolinians, restoring hope and financial freedom to those in need.