Brands that run in the pack
A team that does only sponsorship, and does PR through that lens. Brandside-only. Earned-attention-first. Built for the marketer holding the rights, not the property selling them.
Enter Gray WolfSponsorship agencies are deep on rights negotiation, valuation, and on-site activation. Most are built for properties and rightsholders, not the brands paying for the rights. PR is rarely their home discipline.
PR agencies of record are built to support the entire business, across reputation, corporate comms, executive visibility, and crisis. Sponsorship is one practice area among many. The depth and the dedicated focus are not there.
The activation, narrative, and content stack designed before launch. Brand fit, story angles, and earned-media hooks built into the brief.
Trailmark forecasts attention before you spend. Model expected ROI, EMV, and narrative penetration to compare scenarios.
Press, creators, content, social. The full earned-media discipline applied through a sponsorship lens. The coverage other teams hope to buy.
The deliverable your CFO will understand. EMV, attention quality, narrative outcomes, recommendations. A Trailmark report on every engagement.
A data-driven look at which brands generated the strongest fan attention across sports. Built on Trailmark intelligence and Zoomph's social data infrastructure.
