Layton Lassiter is among the industry’s most versatile young executives. His background spans advising Fortune 500 leaders in boardrooms to activating brand partnerships at the Super Bowl. He’s been both in-house and agency side; he’s done both consumer and corporate communications -- all in pursuit of supporting brands that want to deliver on their brand purpose.

Layton has supported clients of all sizes including Anheuser Busch-InBev, the NFL, Under Armour, Reebok, Marriott International and countless hyper-growth brands and startups ranging from seed stage all the way to IPO. His engagement expertise focuses on executive elevation, media relations, brand strategy and positioning, issues management and influencer marketing.

Layton has worked for agencies big and small including financial and corporate communications firm Gladstone Place Partners, the tech-focused North 6th Agency, and 160over90, a creative shop within the sports and entertainment conglomerate Endeavor. He has also worked in-house managing PR at Better.com, a leading fintech company. Layton’s insights have been showcased in industry outlets like MarketingDive, PRWeek, PRNews, SportsAgentBlog.com and he has been invited to speak to communications undergraduate and graduate students at Rutgers University, Fordham University, Montclair State University and others.

Layton holds a bachelor’s degree from The State University of New York College at Cortland where he studied political science and played on both sides of the ball for the Red Dragons football team.