A Lifeline for North Carolinians Struggling From Hurricane Helene

Insight

Natural disasters don’t just level homes and businesses — they leave lasting financial scars and wipe out hope.

IDEA

Verizon teamed up with UNC legend Roy Williams and ForgiveCo to erase $10 million in medical debt for 6,500+ North Carolinians. More than a short-term fix, it offered a fresh start for families still recovering from the storm’s financial toll. With Williams as a trusted local voice, Verizon’s impact hit home.

Impact

The initiative garnered $10M in earned media value regionally and nationwide with 100% positive sentiment. More importantly, it delivered tangible relief to thousands of North Carolinians, restoring hope and financial freedom to those in need.