Courtyard by Marriott’s Super Bowl Sleepover – Giving Fans the Best Seat in the House

IMPACT

The campaign consistently generates media buzz, securing millions in earned media value, reinforcing Courtyard’s position as a brand that understands and rewards NFL superfans. Most importantly, Courtyard turns brand affinity into brand loyalty, proving that when it comes to once-in-a-lifetime stays, they deliver every time.

INSIGHT

For die-hard NFL fans, the Super Bowl is the ultimate bucket-list event. But with sky-high ticket prices and limited access, the experience is often out of reach. As the Official Hotel of the NFL, Courtyard by Marriott saw an opportunity to elevate its brand by creating an unforgettable, money-can’t-buy experience for fans during the biggest game of the year.

IDEA

Enter the Super Bowl Sleepover—a first-of-its-kind activation that turns a suite inside the host team’s stadium into a one-night-only luxury hotel stay. Through an exclusive contest, Courtyard provides lucky fans the chance to wake up inside the Super Bowl, enjoying VIP access, behind-the-scenes experiences, and a front-row seat to football history—all while showcasing Courtyard as the go-to brand for passionate travelers.