Layton Lassiter, Co-Founder 4/5/24 Layton Lassiter, Co-Founder 4/5/24

Come Alive with Us Episode 10: Commit to Your Purpose

Our co-founder Layton Lassiter sat down with Jordan Iseral of the Come Alive With Us Podcast for a conversation that spanned:

■ Consistency as a way for brands to breakthrough

■ The importance of commitment to your brand's purpose - no matter what

■ How to create an atmosphere of collaboration for your people

Layton Lassiter 3/26/24 Layton Lassiter 3/26/24

PRNEWS: Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

Co-founder Layton Lassiter penned an opinion piece for PRNEWS around how and why PR advisors should consider the impact of “shrinkflation” on brand equity.