Bold Journey Magazine Features Gray Wolf Co-Founder Layton Lassiter
While the media might often make it seem like hard work is dead and that everyone is just ghosting their lives away, we’ve seen countless examples of how strong the work ethic is on every street and in every neighborhood in America. Co-founder of partnerships PR firm Layton Lassiter sat down with Bold Journey to discuss how hard work is alive and well.
PRWEEK: How brand’s Athlete-Centered Olympic campaigns placed with Gen Z
Brands that partnered with athletes-turned-influencers at this year’s 2024 Olympic Games in Paris created content that resonated with younger viewers, says Gray Wolf Summer Fellow Rachel Park.
PRWeek: Toyota Motor North America enlists gray wolf for comms support around NFL partnership
Gray Wolf was featured in PRWeek around Toyota onboarding the agency to support its Official Automotive Partnership with the NFL.
Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight
The rise of women’s sports is undeniable and the increase in ROI for brands that buy in is a phenomenon unlike anything in marketing at the moment. With that in mind, Gray Wolf co-founder Layton Lassiter authored an op-ed for Marketing Dive on why brands need to be championing women’s sports.
Authority Magazine: Shaun Clair Of Gray Wolf: How My Experience in Athletics Trained Me to Become a Better Leader
Gray Wolf co-founder Shaun Clair sat down with Authority Magazine to discuss why athletes’ ability to transcend situations that test their limits and how they rise to the occasion, prepares them to face the challenges of modern business leaders.
Come Alive with Us Episode 10: Commit to Your Purpose
Our co-founder Layton Lassiter sat down with Jordan Iseral of the Come Alive With Us Podcast for a conversation that spanned:
■ Consistency as a way for brands to breakthrough
■ The importance of commitment to your brand's purpose - no matter what
■ How to create an atmosphere of collaboration for your people
PRNEWS: Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
Co-founder Layton Lassiter penned an opinion piece for PRNEWS around how and why PR advisors should consider the impact of “shrinkflation” on brand equity.
✍️ Brands Take Note: Gen Z Vibe Rulebook
Co-founder Layton Lassiter shares 4 rules for brands to more effectively engage Gen Z.