The team
Layton Lassiter
Partner & Co-Founder
Shaun Clair
Partner & Co-Founder
Gray WOlf awakens sleeping giants
330,000 brands invested in a US-based sponsorship in the past year.
Many overlook their untapped potential.
We believe partnerships help gain attention, communicate purpose and can even elevate a brand’s products and people.
After decades working with Fortune 500 brands, Gray Wolf co-founders have made our mission to help brands of all types get more value from their existing partnerships and sponsorships.
Strategic advisors
Mark Beal
Former Partner at Taylor, leading Gen Z expert and author
Mary Scott
Former President of Global Integrated Communications at United Entertainment Group and Associate Professor of Communications