The team

Layton Lassiter

Partner & Co-Founder

Shaun Clair

Partner & Co-Founder

Gray WOlf awakens sleeping giants

330,000 brands invested in a US-based sponsorship in the past year.

Many overlook their untapped potential.

We believe partnerships help gain attention, communicate purpose and can even elevate a brand’s products and people.

After decades working with Fortune 500 brands, Gray Wolf co-founders have made our mission to help brands of all types get more value from their existing partnerships and sponsorships.

Strategic advisors

Mark Beal

Former Partner at Taylor, leading Gen Z expert and author

Mary Scott

Former President of Global Integrated Communications at United Entertainment Group and Associate Professor of Communications