Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight
The rise of women’s sports is undeniable and the increase in ROI for brands that buy in is a phenomenon unlike anything in marketing at the moment. With that in mind, Gray Wolf co-founder Layton Lassiter authored an op-ed for Marketing Dive on why brands need to be championing women’s sports.
Come Alive with Us Episode 10: Commit to Your Purpose
Our co-founder Layton Lassiter sat down with Jordan Iseral of the Come Alive With Us Podcast for a conversation that spanned:
■ Consistency as a way for brands to breakthrough
■ The importance of commitment to your brand's purpose - no matter what
■ How to create an atmosphere of collaboration for your people
PRNEWS: Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
Co-founder Layton Lassiter penned an opinion piece for PRNEWS around how and why PR advisors should consider the impact of “shrinkflation” on brand equity.
✍️ Brands Take Note: Gen Z Vibe Rulebook
Co-founder Layton Lassiter shares 4 rules for brands to more effectively engage Gen Z.
"The Excess Super Bowl": Brands Are Throwing Caution to the Wind in Vegas
As Gray Wolf co-founder Shaun Clair prepares to be on the ground in Las Vegas for his 13th Super Bowl, he first shares his take on the three biggest trends we’ll see from brands around the big game.
PRWeek: ‘The Juice was always worth the squeeze’: pr pros on landing clients in Sports Illustrated
The "Death of Sports Illustrated" narrative was messy - and premature. Our co-founder Shaun Clair tells PRWeek how it could've been avoided - and plots the path forward for this venerable outlet.