PRWEEK: How brand’s Athlete-Centered Olympic campaigns placed with Gen Z
Brands that partnered with athletes-turned-influencers at this year’s 2024 Olympic Games in Paris created content that resonated with younger viewers, says Gray Wolf Summer Fellow Rachel Park.
✍️ Brands Take Note: Gen Z Vibe Rulebook
Co-founder Layton Lassiter shares 4 rules for brands to more effectively engage Gen Z.