Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight

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Jun 12

The rise of women’s sports is undeniable and the increase in ROI for brands that buy in is a phenomenon unlike anything in marketing at the moment. With that in mind, Gray Wolf co-founder Layton Lassiter authored an op-ed for Marketing Dive on why brands need to be championing women’s sports.

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Layton Lassiter

Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight

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