PRWEEK: But is X still the place to be during the Super Bowl?
Excerpt:
“Instagram doesn’t feed that real-time itch like the others,” says Shaun Clair, cofounder of Gray Wolf, “but provides a slower-moving but more consistent content funnel in the days and hours that lead up to the game.”
“X is for the specific moments that happen—a controversial penalty flag or an injury update, for example,” agrees Clair. “TikTok will be a main platform for brands. It will capture—and help amplify—the big themes and moments.”
