PRWEEK: How brand’s Athlete-Centered Olympic campaigns placed with Gen Z
Brands that partnered with athletes-turned-influencers at this year’s 2024 Olympic Games in Paris created content that resonated with younger viewers, says Gray Wolf Summer Fellow Rachel Park.
Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight
The rise of women’s sports is undeniable and the increase in ROI for brands that buy in is a phenomenon unlike anything in marketing at the moment. With that in mind, Gray Wolf co-founder Layton Lassiter authored an op-ed for Marketing Dive on why brands need to be championing women’s sports.
Authority Magazine: Shaun Clair Of Gray Wolf: How My Experience in Athletics Trained Me to Become a Better Leader
Gray Wolf co-founder Shaun Clair sat down with Authority Magazine to discuss why athletes’ ability to transcend situations that test their limits and how they rise to the occasion, prepares them to face the challenges of modern business leaders.
PRWeek: Brands Super Bowl playbook: Scenario planning for everything Taylor Swift
Co-founder Shaun Clair speaks to PRWeek about Taylor Swift and brand playbooks for Super Bowl LVIII.
PRWEEK: But is X still the place to be during the Super Bowl?
Co-founder Shaun Clair weighs in on the social media trends surrounding Super Bowl LVIII in PRWeek.
"The Excess Super Bowl": Brands Are Throwing Caution to the Wind in Vegas
As Gray Wolf co-founder Shaun Clair prepares to be on the ground in Las Vegas for his 13th Super Bowl, he first shares his take on the three biggest trends we’ll see from brands around the big game.
PRWeek: ‘The Juice was always worth the squeeze’: pr pros on landing clients in Sports Illustrated
The "Death of Sports Illustrated" narrative was messy - and premature. Our co-founder Shaun Clair tells PRWeek how it could've been avoided - and plots the path forward for this venerable outlet.