Layton Lassiter, Co-Founder 4/5/24 Layton Lassiter, Co-Founder 4/5/24

Come Alive with Us Episode 10: Commit to Your Purpose

Our co-founder Layton Lassiter sat down with Jordan Iseral of the Come Alive With Us Podcast for a conversation that spanned:

■ Consistency as a way for brands to breakthrough

■ The importance of commitment to your brand's purpose - no matter what

■ How to create an atmosphere of collaboration for your people

Layton Lassiter 3/26/24 Layton Lassiter 3/26/24

PRNEWS: Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

Co-founder Layton Lassiter penned an opinion piece for PRNEWS around how and why PR advisors should consider the impact of “shrinkflation” on brand equity.

Shaun Clair, Co-Founder 2/12/24 Shaun Clair, Co-Founder 2/12/24

PRWEEK: But is X still the place to be during the Super Bowl?

Co-founder Shaun Clair weighs in on the social media trends surrounding Super Bowl LVIII in PRWeek.

Shaun Clair, Co-Founder 1/31/24 Shaun Clair, Co-Founder 1/31/24

"The Excess Super Bowl": Brands Are Throwing Caution to the Wind in Vegas

As Gray Wolf co-founder Shaun Clair prepares to be on the ground in Las Vegas for his 13th Super Bowl, he first shares his take on the three biggest trends we’ll see from brands around the big game.