PRWEEK: How brand’s Athlete-Centered Olympic campaigns placed with Gen Z
Brands that partnered with athletes-turned-influencers at this year’s 2024 Olympic Games in Paris created content that resonated with younger viewers, says Gray Wolf Summer Fellow Rachel Park.
PRWeek: Toyota Motor North America enlists gray wolf for comms support around NFL partnership
Gray Wolf was featured in PRWeek around Toyota onboarding the agency to support its Official Automotive Partnership with the NFL.
Marketing Dive: Why brands should be championing women’s sports from sideline to spotlight
The rise of women’s sports is undeniable and the increase in ROI for brands that buy in is a phenomenon unlike anything in marketing at the moment. With that in mind, Gray Wolf co-founder Layton Lassiter authored an op-ed for Marketing Dive on why brands need to be championing women’s sports.
Authority Magazine: Shaun Clair Of Gray Wolf: How My Experience in Athletics Trained Me to Become a Better Leader
Gray Wolf co-founder Shaun Clair sat down with Authority Magazine to discuss why athletes’ ability to transcend situations that test their limits and how they rise to the occasion, prepares them to face the challenges of modern business leaders.