Axios communicators: The collective strategy
Excerpt:
State of play: The Weber Shandwick Collective recently began tapping outside experts — like former White House officials, CCOs, academics and policy experts— to service their clients in advisory roles.
There's also the so-called 1099 strategy (named after the tax form for consulting work). Gray Wolf is the latest firm to operate on this "fluid workforce" model — meaning its founders, Endeavor alums Shaun Clair and Layton Lassiter, run the day-to-day operations and tap a network of 30 freelancers, independent consultants and small independent agencies for special projects as needed.