Sports Business Journal: Executive Transactions - January 16, 2023
Excerpt:
“SHAUN CLAIR and LAYTON LASSITER have launched the communications firm Gray Wolf. The company focuses on Gen Z and millennial storytelling and creates strategies for partners to help solve modern day earned media challenges. Clair recently departed 160over90 after serving as VP/Earned Media & PR. The advisory board is led by former United Entertainment Group President/Global Integrated Communications MARY SCOTT. A notable Gray Wolf partner includes Allied Sports (Gray Wolf).”