Come Alive with Us Episode 10: Commit to Your Purpose
Our co-founder Layton Lassiter sat down with Jordan Iseral of the Come Alive With Us Podcast for a conversation that spanned:
■ Consistency as a way for brands to breakthrough
■ The importance of commitment to your brand's purpose - no matter what
■ How to create an atmosphere of collaboration for your people
PRNEWS: Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity
Co-founder Layton Lassiter penned an opinion piece for PRNEWS around how and why PR advisors should consider the impact of “shrinkflation” on brand equity.
✍️ Brands Take Note: Gen Z Vibe Rulebook
Co-founder Layton Lassiter shares 4 rules for brands to more effectively engage Gen Z.
SPORTICO TRANSACTIONS: MOVES AND MERGERS ROUNDUP FOR JANUARY 19
Gray Wolf launch featured in Sportico
Axios communicators: The collective strategy
Gray Wolf’s launch and Fluid Workforce model featured in the January 18, 2024 edition of the Axios Communicators newsletter
Sports Business Journal: Executive Transactions - January 16, 2023
Gray Wolf launch featured in Sports Business Journal