SPORTICO TRANSACTIONS: MOVES AND MERGERS ROUNDUP FOR JANUARY 19
Excerpt:
Millennial-Founded Communications Venture Gray Wolf Launches
Gray Wolf, a millennial-founded communications firm, has launched to bring storytelling services to market for brands. Founded by Shaun Clair and Layton Lassiter, the agency’s leadership team brings three decades of experience across consumer, corporate and executive communications. Clair co-founds Gray Wolf after departing 160over90, the brand marketing arm of Endeavor. Lassiter has created earned media programs, strategic communications strategies and influencer marketing campaigns for brands including Anheuser Busch-InBev, Reebok, Under Armour and Marriott International.